Saturday, 20 June 2015

When To Use A Blog Instead Of A Website

Do you want to establish an online presence for your business, giving you the potential to have followers that will buy your products? If so, then you're in the right place. This article will go over how blogging can help you and your business succeed by building a virtual presence online.

Don't become entrapped with "right now". hot topic writing can only last as long as the hot topics do. Many times, that is a very short time period. Try writing content that can be easily read months and years down the road. Even if the content is about a hot topic, Try including something timeless in it.

Interact with those who comment on your blog. A blog is a two-way medium, and interacting with commenters can advance the discussion and give you new ideas for posts. If you use your blog for marketing, it can help you to resolve customer complaints, sometimes more quickly than through traditional customer service channels.

Once your blog is established, have some guest posters write posts for your blog. This gives readers a fresh new perspective on your niche and allows you to benefit from knowledge you might not have. If you use your blog for marketing, you can use guest blogging as a promotional tie-in. Ask to guest post on other popular blogs in exchange for promoting your blog, while allowing others to do the same on your blog.

Try finding your size yourself. Figure out a post size that will fit with your skills and habits. Don't copy other bloggers, try finding what works for you by experimenting. Some 600-700 words per entry, and some write 2000-3000 words per entry. Try testing what works for your own writing style and needs.

Avoid talking to yourself in your blog post. Don't treat it like a diary, instead only tell stories your readers will be interested in. You should also be wary of using first person writing unless you are writing about a relevant topic that will interest your viewers and keep them coming back for more.

Blog about topics that people want to know about. Everyday chores such as vacuuming and cleaning do not usually make good topics for blog posts. Unless you can discuss them in a really interesting way, it isn't going to keep your reader's attention. Choose topics that you know people want to read about, because they are interested in them. The goal of your blog is to lure visitors to your site.

Structure your posts so the reader can simply scan them to catch the gist. Those who read blogs are, as a rule, an impatient bunch. They flip back and forth between pages practically at the speed of light. If you want to get your message across, give them something that will catch their attention with just a quick scan.

Using all of the knowledge that you have gained should have you now feeling a lot more confident about blogging. You can use it to your advantage, especially if you have a business. One thing you want to take into consideration is how fast technology changes, so be sure you keep up with the latest there is to know about blogging and you should have no problem succeeding.
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